Belstaff is the latest retailer to join the shopping destination since Frasers Group took ownership of the centre, continuing investment in its retail offering.
The new 1,500 sq ft store stocks the brand’s menswear, footwear and accessories, including its well-known waxed jackets, premium outerwear and contemporary collections at outlet prices.
Founded in 1924, Belstaff has built an international reputation for British craftsmanship, rugged styling and timeless designs.
Sean Castle, Centre Manager at Frasers Plus Designer Outlet Swindon, said:
“We’re delighted to welcome Belstaff to Frasers Plus Designer Outlet Swindon. It’s a fantastic addition to our fashion line-up and gives visitors the opportunity to shop one of Britain’s most recognised heritage brands at outlet prices.
“We know Belstaff has a loyal following, and we’re excited to welcome both existing fans of the brand and shoppers discovering it for the first time.”
Sara Thabet, Brand and Marketing Director at Belstaff, added:
“Belstaff is a brand with an incredible heritage and reputation for timeless style, so we’re thrilled to bring it to Frasers Plus Designer Outlet Swindon. Whether you’re already a fan of Belstaff or discovering the brand for the first time, we look forward to welcoming visitors through the doors.”
The opening is the latest development since Frasers Group acquired the Swindon outlet from LaSalle Investment Management, with the centre rebranding as Frasers Plus Designer Outlet Swindon earlier this year.
Since the takeover, the company has introduced new branding, seasonal events and promotions while continuing to expand the range of retailers based at the outlet.
Outdoor clothing brand Columbia was among the first new arrivals under the new ownership, and Belstaff now joins a premium line-up that includes Polo Ralph Lauren, BOSS, Tommy Hilfiger, Calvin Klein and Reiss.
The latest opening is another sign of continued investment in one of the South West’s leading retail destinations, despite ongoing challenges facing the wider high street.
