The verdict across the group was clear. It was far more physical, social, and engaging than most people expected, and it quickly stopped feeling like “trying VR” and started feeling like a genuinely fun group activity.
Active Reality operates the venue in partnership with Better, also known as GLL. Managing Director Steven Thomas has previously explained that Swindon was an important part of the company’s early growth.
“Our partnership with Better has been a huge part of our growth,” he said. “The Link Centre in Swindon was actually the third venue we opened, as part of what has now grown into 14 locations across the UK.”
That background shows when you arrive. The Link Centre already functions as a hub for active, family focused leisure, and the VR experience feels deliberately designed to complement that environment rather than compete with it.
Mr Thomas said. “The space allows us to deliver large, movement based VR games where people can walk around together, explore incredible virtual worlds and really lose themselves in the experience.”
That emphasis on movement stood out immediately. This is not a static headset experience. You are walking, ducking, reacting, and interacting with the people around you. Several adults in our group commented that they expected something more passive and were surprised by how quickly they became physically involved.
The children, were fully engaged without appearing overwhelmed. Mr Thomas has said the experience works best when different ages play together, and that proved true in practice.
“Active Reality is for everyone who wants to have fun together,” he said. “It’s especially great for children aged nine and up, but the experience really shines when multiple ages play together.”
For those new to VR, the introduction makes a real difference. The team, in our case ‘Gamesmaster’ Jamie, talk you through the equipment, explain what to expect, and stay present throughout.
“For anyone new to the virtual world, the first surprise is how alive and responsive it feels,” Mr Thomas said. “Guests often say it’s like stepping into a game that reacts to your real movements.”
Safety and comfort are clearly prioritised. Clear briefings are given before each session, the equipment is checked and fitted carefully, and the pace can be adjusted depending on the group.
“Games are designed to be engaging without being overwhelming,” Mr Thomas explained. “We can tailor experiences for groups who want more gentle or more energetic play.”
We were joined on the visit by Rod Hebden from Festival of Tomorrow, who said the experience challenged his expectations of VR.
“What impressed me most was how quickly everyone forgot about the technology and just started enjoying themselves together,” he said. “It was immersive, energetic, and genuinely social. You can see why this works so well for families.”
For Jacob Gilbert, aged eight, the appeal was simpler.
“I loved it so much, it felt like I was really inside the game,” he said. “My favourite part was moving around and playing together. I really want to go back again.”
For Isla Talikowska, aged 11, the experience was exciting.
“I’ve played in VR games before but solo ones, and I really loved it. This was another level, as we had 6 people all playing together, it was so much fun.”
Mr Thomas believes many people still underestimate what VR can be.
“It’s not like sitting with a controller at home,” he said. “You’re physically part of the world, reacting and interacting with your friends and family right beside you.”
Based on our visit, that assessment holds up. We went to check it out with curiosity, and left genuinely impressed. For families looking for something different to do together in Swindon, this feels like a strong addition to the town’s leisure offering.
