The event will be held on Sunday 10th May at the Swindon Harriers Athletics Track and aims to encourage residents of all ages and abilities to get active.
Organisers say the initiative is about building a movement focused on longevity, healthier lifestyles and stronger community participation.
Graham is well known for appearances on programmes including Live at the Apollo, Mock the Week, QI and Taskmaster.
He was also the youngest-ever winner of the So You Think You’re Funny? competition and has since sold out shows across the UK.
Beyond television, Graham has longstanding links to Swindon through his support for Swindon Town FC, regularly referencing the club in his stand-up routines and publicly backing the team.
His involvement reflects the organisers’ ambition to draw in participants from a wide range of backgrounds and to create an event that goes beyond traditional competitive sport.
Tim Howe, organiser of the Longevity Games, said:
“Getting someone like Ivo involved is brilliant for what we’re building here in Swindon. This isn’t about elite athletes or intimidating competition, it’s about creating something that everyone feels they can be part of.
“We want people to come down, watch, and see for themselves what this is all about. Once you experience the atmosphere and the energy on the day, it starts to make sense, it’s about community, movement, and showing that getting fitter and living longer can actually be enjoyable.”
The Longevity Games will bring together competitors of all abilities, with the focus placed firmly on participation rather than elite performance.
With a nationally recognised comedian now on the start list, the event is gaining momentum, and organisers will be hoping Graham’s involvement helps draw wider attention to Swindon’s ambition to become the fittest town in the country.
For those curious about what the Longevity Games involves, the day offers a chance to see it up close, understand the format, and get a feel for the wider movement it is trying to build around healthier, longer lives.
Organisers hope that even those not competing this time will leave with a clearer sense of what the initiative stands for, and sign up to the next games in September.
