Wood Street, Victoria Road and nearby areas were filling up from 12pm as crowds gathered for the annual festive event. Organisers said the streets reached full capacity just ahead of the Christmas lights switch on.
Local groups performed across the programme, including the Pauline Quirke Academy Swindon, JP Studios dancers, the South Asian Performing Arts Centre, Fran Daisy, The Croft Primary School, Andrew Grindrod, Abbey Park Dance Academy and JHS Dance.
Swindon-born singer-songwriter Josh Kumra headlined the festival. His appearance drew a substantial crowd, with many attending to watch his set.
Visitors were able to browse stalls offering gifts, crafts and festive food, alongside seasonal drinks and a fun fair on Wood Street operated by Steven Hill.
Organisers said the event continued to showcase Old Town’s strong community spirit. James Macdonald, Vice-Chairman of the Old Town Business Association, said:
“At the heart of the Old Town Christmas Festival is the ethos of community, family, and celebration. Local businesses and residents come together for an amazing festive experience that has become a cornerstone of Swindon’s Christmas season.”
Talikowski added:
“If the event keeps growing at this pace, we’ll have to find a way to expand beyond Victoria Road. Early discussions with Councillor Chris Watts, Cabinet Member for the Environment and Transport, are already exploring how we could make that possible in future years.”
The town’s new crier, Rob Hardy, also greeted visitors during his first appearance at the festival.
Drone footage filmed by Ross Bisley provided a unique aerial view of the festival, showing large numbers of people filling the event area during the countdown and throughout the day.
The event was run by the Old Town Business Association in partnership with South Swindon Parish Council, supported by sponsors including Los Gatos, Deacons, Domino’s Old Town, TECC and Sinewave.
More details are available at www.thisisoldtown.com
