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Ken White, artist behind Virgin Atlantic Scarlet Lady, has died

Ken White, the Swindon muralist whose work stretched from Fleming Way to the side of aircraft at thirty five thousand feet, has died aged 82.

bySwindon 24
24 December 2025 • 2.22pm
Ken White, artist behind Virgin Atlantic Scarlet Lady, has died

Credit: Lisa Coleman / Puttyfoot

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The artist passed away on Wednesday 24 December 2025 after being admitted to Great Western hospital with breathing difficulties.

Born in Swindon in 1943, Ken White began his working life aged 15 at the Great Western Railway works before moving into signwriting and later studying locally.

That early grounding shaped a career rooted in lived experience, rather than an outsider’s view of the town.

White went on to build a body of work spanning murals, illustration and commercial commissions, united by a focus on storytelling at public scale.

One of his most widely recognised works remains the Scarlet Lady emblem for Virgin Atlantic.

When the airline launched in 1984, White was commissioned by Richard Branson to create the emblem that appeared on aircraft liveries.

Multiple accounts state that White painted versions of the Scarlet Lady directly onto aircraft using spray and airbrush techniques.

The relationship with Virgin was not limited to a single commission.

White is consistently described as having worked with Branson across a range of Virgin businesses, producing murals and artwork for stores, hotels and airport lounges over an extended period.

Within Swindon itself, White left a permanent and physical mark on the town.

His Golden Lion Bridge mural on Fleming Way was first painted in 1976 and later retouched by White in 1983 and again in 2009.

Swindon Borough Council records show White signing the newly repainted mural during a restoration in 2025.

Another significant local work, Swindon Personalities on Union Street, was designed by White in 1979 and painted by him alongside students from Swindon College.

The mural’s size and materials are formally documented, underlining its status as a civic artwork rather than a decorative backdrop.

These works remain visible reminders of Swindon’s past at a time when redevelopment has removed many older visual landmarks.

Beyond Wiltshire, White’s career crossed music, commercial art and high culture.

He is noted for work connected to the band XTC and for creating trompe l’oeil exterior murals at Virgin’s Town House recording studio in London.

Biographical summaries also reference a commission for the Royal Opera House.

Ken White’s career demonstrated how the visual language of a working town could travel far beyond its boundaries while remaining recognisably rooted in place.

His death marks the loss of one of Swindon’s most distinctive artistic voices.

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