The acquisition was confirmed in a statement to the London Stock Exchange, where the company described the outlet as a high-quality asset in a key strategic location. The site, which spans around 250,000 square feet, attracts more than three million visitors each year and is regarded as one of the country’s top five outlets by footfall.
A purchase price was not disclosed. Industry reports have previously suggested a figure in the region of £275 million, but Frasers has not confirmed this.
Swindon Designer Outlet, housed in the historic Grade II listed Great Western Railway works, opened in 1997. It has been operated by the McArthurGlen Group, with LaSalle Investment Management its most recent owner.
The acquisition means Frasers becomes both landlord and a potential anchor retailer. The company said the move supports its Elevation Strategy, which focuses on expanding its premium retail portfolio and bringing strong-performing physical assets into its wider brand network.
The outlet is one of the most high-profile sites acquired by the group in recent years, given its national ranking and heritage setting.
Frasers indicated the site provides opportunities for future optimisation, but no detailed proposals have been released. Any changes could involve refurbishments, adjustments to the tenant mix or the introduction of more brands within the Frasers portfolio. At this stage, none of these possibilities have been confirmed and the firm typically reviews new assets before making public announcements.
Michael Murray, CEO of Frasers Group, said: “Physical retail is central to our elevation strategy and investing in Swindon, one of the UK’s top five outlets by footfall, and strengthens our position as both retailer and landlord.”
The outlet remains a central part of Swindon’s economy, drawing significant visitor numbers, supporting local employment and helping to drive trade into other areas of the town.
Across the UK, outlet centres have performed strongly as shoppers seek value. Major investment in this sector is seen as an indication of broader confidence in physical retail. Frasers’ decision suggests continued appetite for destinations with high visitor numbers and heritage appeal.
Further details on how the outlet will be integrated into the group’s estate are expected in due course.
