Children at Nyland Campus in Swindon welcomed the team from the local Amazon delivery station in Swindon to celebrate a new funding partnership for their Magic Breakfast club. The breakfast club founded by charity Magic Breakfast and now supported by Amazon will provide children at the school with a healthy breakfast and start to the day.
The breakfast club at Nyland Campus is one of 77 schools across the UK to benefit from Amazon funding as part of the company’s ‘Amazon In The Community’ programme, which is focused on giving all children an equal chance at succeeding in today’s digital society.
The Amazon team paid a surprise visit to the school, rolling up their sleeves to help dish up a healthy breakfast of cereals, bagels, juice and milk to fuel pupils for the morning of learning ahead of them.
As well as a nutritious breakfast, Amazon’s support is providing a specialist member of Magic Breakfast staff to work with the school to help improve the breakfast provision.
Magic Breakfast’s founder, Carmel McConnell, said: “We are delighted to be able to add Amazon to our list of generous corporate supporters. This help is urgently needed. If we as a country want to improve attainment and social mobility, it makes sense to grow the successful Magic Breakfast approach into a national school breakfast programme.”
George O’Neill, Amazon Delivery Station Manager in Swindon, added: “A good primary education plays such an important role in helping kids build the skills and confidence they need to succeed in today’s increasingly high-skilled economy. Every child, regardless of background, should get an equal chance to excel at school. We’re delighted to be partnered with Nyland Campus helping children at the school to get a healthy, nutritious breakfast to improve concentration, boost attendance, and ultimately help them learn a lot more.”
Tammy van der Meulen, Principal at Nyland Campus said: “Magic Breakfast provision is having a big impact on our school, with pupils enjoying time each morning to socialise and read before starting their lessons settled and ready to learn. Nyland Campus is delighted to be one of the schools whose breakfast provision is supported by Amazon and we look forward to the opportunities this new partnership will bring to the whole school community”.
Research by the Education Endowment Foundation and the Institute for Fiscal Studies has found a strong positive link between children eating a nutritious breakfast at school and pupil attainment. Amazon’s support for this initiative means that thousands more schoolchildren across Britain will see their life chances improved by being able to concentrate in class and perform better in their studies.
Amazon’s pledge to fund one million breakfasts in the 2017-18 school year will benefit over 5,000 children in 77 schools located close to Amazon’s offices and buildings across the country.
