The funding is available to charities, Community Interest Companies (CICs) and Charitable Incorporated Organisations (CIOs) that help people from underserved communities develop the skills needed for careers in the creative industries.
Organisations can apply for funding to expand or sustain existing projects covering areas such as music, theatre, television, journalism, podcasting, gaming, fashion, photography, publishing, comedy and digital media.
The scheme has already supported a Swindon organisation. In 2025, WAY UK received a £9,500 grant to help deliver its work, and organisers are encouraging more local organisations to apply this year.
Individual organisations can bid for up to £30,000, while partnerships of organisations based in the same region can apply for grants of up to £100,000.
The fund was launched at London’s National Theatre by Culture Secretary Lisa Nandy.She said:
“The UK’s Creative Industries are the best in the world, from film and TV to theatre and music production.
“The creative sector is a leading driver of economic growth and a provider of good jobs. This Government is determined that access to those jobs should be spread across the country, and available to everyone, everywhere.”
Amazon said the funding is intended to help organisations already delivering successful creative skills programmes increase their impact, whether through music production training, game development, journalism, portfolio building or other creative pathways.
Successful applicants will also receive support from Amazon’s creative teams, including mentoring, work experience opportunities, placements and digital training from staff at Amazon Music, Prime Video and Amazon Games.
James Dibbo, Amazon’s Vice President and Chief Financial Officer for Global Entertainment, said: “Where you start should not determine how far you go, and we want to help build a future where creativity belongs to everyone, everywhere.”
Applications are now open and close on Sunday 2nd August.
The fund is open to registered UK charities, CICs and CIOs that are already running programmes designed to help people from underserved communities access careers in the creative industries.
