Supplied by Deacon & Son (Swindon) Ltd, the clock replaces an earlier timepiece originally provided by the Deacon family at the historic County Ground pavilion.
The jewellers, which has traded in Swindon since 1848, has supported the club for generations, with the latest installation reflecting both heritage and renewal.
Richard Deacon, Managing Director of Deacon & Son (Swindon) Ltd, said:
“We are delighted to continue our long-standing support of Swindon Cricket Club. It is fantastic to see the club thriving and attracting so many young people to its coaching sessions.
The pavilion is an iconic building in Swindon and after many years the old clock originally supplied by my father Michael Deacon was in need of replacement. The new clock not only looks superb but will also provide reliable service for many years to come.”
The connection between the two organisations spans decades. Swindon Cricket Club President Randy Roze reflected on the family’s longstanding involvement.
“I first met Richard’s father, Michael Deacon, when I played my first match for the club as a youngster in 1962. It is wonderful to see the family still so actively involved today.”
Deacons’ presence in the town’s sporting landscape extends beyond cricket, with the business also associated with the well-known Rolex clock at the County Ground, home of Swindon Town FC.
Looking ahead, Swindon Cricket Club is preparing for a busy and ambitious 2026 season, supported by increased engagement from the England and Wales Cricket Board and a strong fixture list.
Roze said the club will continue competing in regional league cricket while also hosting high-profile matches at the County Ground.
“In addition to fielding teams in regional league cricket and aiming to build on last year’s results, we are proud to be hosting professional and international fixtures at the County Ground this season.”
Wiltshire are scheduled to face Glamorgan in May, alongside an England Over-40s versus India Over-40s fixture. In June, Gloucestershire will take on Hampshire in a warm-up match ahead of the T20 Blast.
“It’s set to be a fantastic year for cricket in Swindon and we look forward to welcoming spectators to the County Ground,” he added.
