The decision bucks the national trend of widespread bank closures and includes 15 “Last Branch in Town” sites across the South West, among them Swindon Croft and Marlborough.
The move is especially significant for Swindon, which remains the organisation’s national headquarters and home to more than 3,000 employees. Nationwide said the commitment reflects its member-first values and underlines the town’s role as a key operational base.
Dame Debbie Crosbie DBE, Group Chief Executive at Nationwide, said:
“Our customers can be confident that they can bank with us whichever way they choose. Branches are important to our customers, to communities, and to the health of our High Streets. That’s why Nationwide will continue to keep branches open in addition to our investment in online and telephone channels.”
Branch use across Nationwide’s network has risen by 11 per cent in the past year. More than a third of all new current accounts and over a fifth of savings accounts were opened in person. In areas where the society is now the last remaining bank, account openings have increased by nearly 30 per cent.
Nationwide, based on Pipers Way, is one of Swindon’s largest employers and continues to invest heavily in the local economy. It supports a range of community projects, including digital skills sessions and dementia initiatives through its “Fairer Futures” programme.
Councillor Jim Robbins, Leader of Swindon Borough Council, welcomed the announcement:
“Nationwide’s commitment to its branches isn’t just good news for banking customers, it’s great news for Swindon. Their headquarters here is a cornerstone of our economy, and it’s heartening to see them leading the way nationally in protecting vital high street services.”
At a time when many banks are consolidating or closing sites, Nationwide’s move represents a strong show of stability and confidence in both its members and the communities it serves.
For more information, visit www.nationwide.co.uk/stayingput
