The Frasers plus site will host a programme of family entertainment from Saturday 23rd May to Sunday 31st May, as part of efforts to draw visitors to the town over the school holidays.
A free HARIBO Starmix Trail will run throughout the week, with children encouraged to search the centre for eight hidden HARIBO plush characters.
Those who complete the trail and return their activity sheet to Guest Services will receive a sweet treat prize.
Shoppers will also be able to take advantage of the centre’s Feel Good Days promotion on Thursday 28th May and Friday 29th May.
The event will offer an additional 20% off outlet prices across selected brands, on top of existing discounts.
On Thursday 28th May, Swindon Wildcats mascot Scratch will appear at the centre between 12pm and 4pm for photographs and family entertainment.
The outlet, based at the former Great Western Railway works, is home to more than 90 fashion, lifestyle and dining brands including Nike, NEXT, adidas, Marks & Spencer, Smiggle and Wagamama.
Charlotte King, Marketing Manager at Frasers Plus Designer Outlet Swindon, said:
“We’re excited to welcome families to Frasers Plus Designer Outlet Swindon this May half term with a fantastic mix of free entertainment, interactive activities, and extra savings.
“Whether visitors are taking advantage of our additional savings, joining the HARIBO trail or meeting the Swindon Wildcats mascot, there is something for everyone to enjoy throughout the week.”
Further details about the half term programme are available on the centre’s website.
