Zakti Activewear is set to open a fifth UK store at McArthurGlen Swindon Designer Outlet on 5th August to add to existing full price stores in Islington, Chiswick, Reigate and Summertown in Oxford.
The new 1700ft 2 retail store on Kemble Drive will stock womenswear, menswear and kidswear and has been designed to encapsulate a new concept with a fresh approach to activewear. The store will open on Saturday 5th August with the first 50 people arrive at 10am, to receive goody bags.
The shopfit, designed by Beyond Communications will mirror the personality of the brand using a #wearezakti feature wall with images of staff members and a ‘Leggings Bar’ highlighting hero product. Nigel Stern of Beyond Communications said: ”‘The new Zakti Active retail concept provides a unique approach to athleisure. The interior graphics, lighting, materials and use of colour are welcoming, fresh and energetic offering an unintimidating yet exciting customer experience.”
Zakti Activewear, the sister brand to outdoor retailer Mountain Warehouse, is designed in London and includes a range of tops, leggings, shorts, jackets, ski wear and swimwear at affordable prices using technical and innovative fabrics. From SS17, Zakti Activewear collaborated with former Pussycat Doll and choreographer Kimberly Wyatt to design a dance inspired collection for women and girls. On 3rd July, Kimberly launched a quest to find her ‘Warriors’ to represent her ethos in the AW17 campaign.
Shantelle Augier, Buying and Planning Director for both Mountain Warehouse and Zakti says: “We launched Zakti in the UK in 2015 with womenswear in response to consumer demand. Since then the brand has been so successful that menswear and childrenswear have quickly followed plus the brand has expanded to the US and Canada. Our mission is to ensure that the whole family can have access to fitness through quality clothing at accessible price points. Our new retail store at MacArthurGlen will allow us to reach more consumers and deliver our brand message with a new innovative shopfit designed to inspire and empower shoppers.”