Just in time for Fathers Day, Swindon identified their top dad skills from a list of over 20.
The list included cooking, telling bedtime stories, playing sport and providing a regular taxi service, with the top three being DIY (65%), setting up new TVs (41%) and giving advice (36%).
Less practical dad skills such as ‘dad jokes’ and ‘dad dancing’ also made Swindon’s list, with 1 in 4 (25%) Swindon residents admitting that dancing is a sure way for their dads to embarrass them.
It seems the way to a Swindon dad’s heart is through his stomach. A meal out (16%), whisky (10%), beer (8%) and chocolates (10%) all feature in the most popular Father’s Day gifts for 2017, along with aftershave (10%) and a book (8%).
Jamie Turner, centre manager at Orbital said: “Father’s Day is all about celebrating everything great about our dads. Our research shows that dads Swindon have quite a range of skills for us to be thankful for.”
“As Father’s Day quickly creeps up on us, we expect to see many shoppers visiting us to pick up their last minute gifts. It seems that local dads are pretty straight-forward to buy for, with aftershave, books, food and drink topping the most popular gifts list. We’re sure there’ll be a few quirky buys too though!”