Despite the snow, hundreds of staff have battled the weather conditions to come in for work in the town centre to ensure its business as usual.
Over 90% of the town centre’s independent and high street stores have opened their doors this morning and plan to remain open for the rest of the day.
Di Powell, inSwindon BID Chief Executive said:
“A good bus service is running into the town centre from most parts of Swindon. Keep an eye on the town centre website www.swindontowncentre.
co.uk and our social media channels for any further updates”